12-Month Homeowner
From the closing-day note through the one-year anniversary card. Eleven touchpoints, three channels, zero spam.
Replicable in 2 clicks→
Volume 01 — Post-close, not pre-lead
Your repeat & referral businesslives in the year after you hand them the keys.
Afterkey is a focused workflow for the moment most CRMs ignore: the 365 days after a sale closes. We schedule, draft and track the touchpoints that turn one closed deal into the next three — handwritten notes, anniversary calls, market updates, the referral ask.
Built for solo agents & small brokerages
Works alongside your existing CRM
No 6-week onboarding
Day 14 reminder
“Mail Patel family their hand-poured candle.”
Channel · Handwritten + gift
★ 87% of an agent's next deal hides inside their last twelve·Built around one wedge: post-close nurturing·Not another CRM — a workflow your CRM forgot·Repeat & referral is the cheapest pipeline you'll ever own·
★ 87% of an agent's next deal hides inside their last twelve·Built around one wedge: post-close nurturing·Not another CRM — a workflow your CRM forgot·Repeat & referral is the cheapest pipeline you'll ever own·
The problem
The closing is not the finish line.
The day you hand over the keys is the most valuable single moment in the entire client relationship — and most agents spend the next 11 months silent. By the time their old client's neighbor lists a house, someone else got the call.
73%
of past clients say they'd use their agent again. Only 12% actually do.
1 in 5
of an agent's yearly transactions should come from past-client referrals.
$0
cost to nurture an existing client vs. ~$300 to acquire a cold lead.
How it works
One workflow. Not 14 features bolted together.
Drop in a closed deal. We schedule a year of touchpoints, prompt you for the human ones, automate the rest, and watch for referral signals.
01
Log the close
Add a past client with the close date, deal type and preferred channel — the only fields that matter.
02
Apply a sequence
Pick a playbook (12-month homeowner, anniversary, market update) or build your own.
03
We schedule the year
Touchpoints land on your dashboard the day they're due — handwritten, email, SMS or call.
04
Track the referrals
When a referral lands, we link it back to the client who sent it. Loyalty becomes a number.
Playbooks
Three sequences cover most of the year.
Each plays out on a specific cadence, with the message tone, channel and gift choice that earns real responses — not unsubscribes.
Spring Equity Check-In
Seasonal market update with their estimated equity — the most replied-to email past-clients send back.
Replicable in 2 clicks→
Referral Ask Window
A four-touch sequence at month 8, when satisfaction peaks and asking feels natural rather than transactional.
Replicable in 2 clicks→
What we are not
We don't want to replace your CRM. We want to do the one thing it doesn't.
| Afterkeyone wedge, done well | Follow Up Boss | kvCORE | Propertybase | |
|---|---|---|---|---|
| Designed only around post-close | ✓ | — | — | — |
| Handwritten + gift workflow built-in | ✓ | — | Add-on | — |
| Referral attribution back to a client | ✓ | Partial | — | Partial |
| Live in <5 minutes | ✓ | — | — | — |
| Setup fee | None | $0 | $1k+ | $2k+ |
| Lead capture + dialer + IDX | Not our job | ✓ | ✓ | ✓ |
Pricing
Pay for the workflow. Not a 200-feature platform.
Starter
$49/mo
Templates only
Our entire library of post-close sequences, message templates and gifting playbooks — work them by hand inside your existing tools.
- All sequence playbooks
- 100+ message templates
- Gifting + handwritten guides
- Read-only dashboard
Most agents pick this
Automation
$129/mo
Our flagship — most agents
Schedule, automate and track your post-close year. Everything in Starter, plus the live workflow we're known for.
- Unlimited past clients
- Automated touchpoint scheduling
- Referral attribution
- Live nurture dashboard
- Email + SMS sending
Premium
$199/mo
Coaching + done-with-you
For agents who want a partner. Monthly 1:1 sessions to build sequences around your market and your voice.
- Everything in Automation
- Monthly 1:1 coaching call
- Custom-built sequences
- Quarterly portfolio review
What agents tell us
“I closed three referral deals last quarter from clients I'd closed two years ago. None of them would have happened without the anniversary call Afterkey reminded me to make.”
Maya Sandoval
Solo agent · Boise, ID · 28 closings/yr
Your next ten closingsare already in your address book.
Sign up free, drop in your last close, and have your first year of touchpoints scheduled before you finish your coffee.